Marketing Direction
Marketing in 2012 is predicted to be bolder (maybe brasher) with much more advertising geared toward younger audiences. Life is going online so companies will be focusing a lot of attention on integrating their marketing strategy with the online community. Traditional marketing isn’t gone but it has changed. It now supports online marketing – not the other way around.
Website Design
HTML5 has created a buzz in the web design world. Some say it could out do Flash with its design flexibility — delivering bolder, more robust and interactive websites. HTML5 websites can easily be integrated with powerful content management systems (CMS) plugged into customer relationship management (CRM) and social media/email marketing tools to develop a comprehensive online businesses. There is also a trend toward bold, sleek, single-page or smaller websites with pared down content – maybe with a sense of humor. With great content, websites today are designed to engage customers and developing long-term relationships leading to ongoing sales.
Email Marketing & Social Media
Email marketing isn’t going away – it’s going to become more integrated with social media. Email marketing is still a trust method of staying in front of current and potential clients and a key driver in developing sales opportunities.
Mobile Marketing
With cell phones becoming “smarter” every day and offering users a wide range of features, mobile marketing has seen a steep increase during 2011 and this trend is expended to continue in 2012. Mobile marketing include text messaging, social media access, local based marketing (Where.com), mobile spending, money transfers and videos.
Graphic Design
There will still be a need for traditional graphic design services but these talents will be trending toward interactive, animation and websites graphics. Designers will become more versatile with style and purpose for the artwork they create.
Direct Marketing
The direct marketing strategy is definitely not dead – just operating with a different agenda. Like everything else in the marketing world, direct marketing is expected to be bold but much more targeted and, like email marketing, tied into social media with processes that are high-tech and effective.
There you have it – a snapshot of marketing for this year. While there are many more areas of marketing that could be commented on, these are some of the marketing channels that GCMD receives the most questions. Check back in December to see how the year really rolled out.
Author: Alexandra Heseltine | Gray Cat Marketing
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